The spotlight is on Fendi with its iconic Baguette bag & the opening of a totally redesigned Southeast Asia flagship boutique for Singapore

When Silvia Venturini Fendi created the Baguette bag in 1997, she probably didn’t realise she was creating a new fashion phenomenon, the “it” bag. The chic, neat little shoulder bags in brilliant colours, fabulous materials and with almost as many different versions as there are women, the Fendi Baguette has rightly become an iconic bag.

“When I created the Baguette it was mainly a simple, personal desire for a change from traditional bags originating perhaps by some kind of un-satisfaction with the 90s minimalism, and I believe that the homologation of minimalism is restrictive in the creative process,” says Silvia Venturini Fendi about creating the Baguette.

Now the Italian luxury fashion house is celebrating this gorgeous little accessory with the re-issuing of six of their most stunning versions alongside a fab book that traces not only the history of the Baguette but also some of the famous women who have loved it.

With over 1,000 versions of the Baguette available, the six special re-issued bags were specially chosen by Ms Venturini Fendi herself, and she has a particular reason for choosing each one.

Check out the gallery attached below to see all six Fendi Baguette bags in detail & Ms Venturini Fendi’s reasons for choosing each one.

All six Baguettes will be available from Fendi boutiques around the world, starting with the new Fendi Southeast Asia flagship store that’s opening at Ngee Ann City on May 23, 2012; yes, these special bags will first be available here in Singapore.

The Baguette book will also be available for the first time in Singapore; stuffed full of 250 full colour images of the bags you’ll be able to understand just how different and interesting each one has been, and why you can honestly say “there’s a Fendi Baguette for every woman”.

The redesigned space of the previous Fendi store has been increased to 175sqm, features the latest Fendi concept created by renowned architect Peter Marino with a stunning new façade in amber glass.

Marino’s design echoes the Palazzo Fendi in Rome and reflects the duality of the Fendi brand with contrasting materials, shapes and movements with mixes of light and dark colours; modern and baroque elements.

There’s even tonnes of luxurious Roman Travertine stone cut into curvy slabs and hung to replicate a floating valance; alongside is super polished San Pietrini stone that evokes the feeling of Rome’s cobblestone streets but is so much more elegant and modern.

Fendi’s new flagship boutique will carry the complete range of women’s ready-to-wear, leather goods, fur and accessories; as well as featuring the fabulous special Fendi Baguettes as well as a display of other Baguettes that have become fashion icons themselves in many cases.

The new Fendi Southeast Asia flagship boutique officially opens on Wednesday, May 23, 2012 with an exclusive invitation-only cocktail party featuring a display of the six Limited Re-Edition Baguettes, together with first preview of the Fall Winter 2012 Collection and Fur.

For those lucky enough to have snagged an invite it’s surely going to be the fashion event of the season; the fashionistas will be playing “spot the Baguette”.

The Fendi Southeast Asia Flagship boutique is located at Takashimaya Shopping Centre, Ngee Ann City, #01-30/31/32, Tel: 6887 5981.

There will be a display of over 20 iconic Fendi Baguette bags on show for one day only, May 24, and the store officially opens on May 25, 2012. For more on Fendi go to: www.fendi.com

Source: http://www.herworldplus.com/fashion/updates/fashion-updates-iconic-bags-fabulous-boutique-don%E2%80%99t-miss-fendi-flagship-store

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